Harley Davidson is facing backlash after CEO Jochen Zeitz’s progressive agenda was exposed. Conservative activist Robby Starbuck has criticized the brand for supporting left-leaning initiatives like critical race theory and LGBTQ+ causes, including funding transgender surgeries for minors and sponsoring pride events. Starbuck called for Harley to focus solely on motorcycles and stop supporting what he deems “woke” causes.
The controversy has sparked outrage among motorcycle enthusiasts, with UFC champion Sean Strickland vowing to stop buying Harley Davidson motorcycles, arguing that the brand’s values no longer align with traditional American principles.